TREND 2018: DOWNSIZING

„Downsizing“ is a movie, directed by Alexander Payne and released end of 2017. And it´s a trend which will accompany us the next years. Tiny Houses may be a solution to the growing need for homes in mega cities, less clothes may make our lives easier and less food is healthy anyway. But also big organizations are jumping on this trend: Mercedes-Benz Fashion Week in Berlin recuded its program with less shows. Advertising festival Cannes Lions announced to downsize their awards to focus on quality instead of quantity. Well, small is beautiful. Today more than ever.