THE BATTLE IS ON: STORYTELLING VERSUS BOTS



Bots, Artificial Intelligence (AI), Programmatic Creativity … Machines are everywhere and it looks like that Marketing and PR will be a matter of Bits and Bytes. So will Big Data beat Big Idea? The fantastic project of ING Bank The next Rembrandt, an award winning campaign from 2016 raised the right question: if a computer can learn all from Rembrandt and create a master piece like the artist himself what´s the benefit of being a human?

If we can teach a machine to be as creative as an artist is there a need for human creative in the future?

We all hope yes. But amazing projects using Virtual Reality, Augmented Realits, Holograms, 3D-Printing in combination with AI speak another language and proof that creative professions like scriptwriting, music composition or painting are heavily affected by Web 4.0.
But I strongly believe there is a future for us creatives. Human creatives.

The more we are confronted with machine talk, with chat bots and standardized mass communication the more the hunger will grow for individual, humanely, emotional stories. There will be a bright future for storytellers who are able to tell a traditional story, inspire with a empathic hero and bring a story arche to a surprising end. The more we get used to chat bots the more we will be suspicious and search for humans to tell us true stories.
So get out there and learn to become a great storyteller. And you´ll have a future in communications.







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